Mixpanel is an analytics company founded in 2009. It builds a platform that helps companies understand how people use their products by tracking user interactions across web and mobile applications. The platform shows where users drop off, which features they engage with, and reasons for retention or churn.
The company's technical work spans event-based analytics, user behavior tracking, session replay, experimentation tools, feature flags, and metric trees. Over 29,000 companies use the platform.
Mixpanel designs its tools to make product data accessible beyond dedicated analysts. Product managers, marketers, and engineers can use the platform to measure the impact of their work directly.
