Hightouch provides a data and AI platform for agentic marketing, designed to help marketing teams run personalized campaigns. The company's core offering is a Composable Customer Data Platform (CDP) that integrates with a company's existing cloud data warehouse. This architecture allows marketers to access and activate customer data in real-time, sending it to over 250 downstream destinations for use in campaigns and other tools.
The platform includes several specialized features. AI Decisioning enables AI-driven decision-making for marketing actions. Content Assembly is used for building creative assets, and Match Booster is another integrated capability. The system is built to combine data warehousing with AI agents, positioning it within the modern marketing data stack.
Hightouch reports being trusted by over 1,000 companies. The company was founded by former engineers from Segment and has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Customer Data Platforms. Specific customer results cited include a 200% boost in engagement for PetSmart and a 52% increase in customer acquisition for WeightWatchers.
