Deliveroo, founded in 2013, operates a three-sided marketplace that connects consumers with restaurants and grocers through a network of riders, offering food and grocery delivery typically within 30 minutes. The company is headquartered in London and currently operates across 10 markets worldwide, partnering with approximately 160,000 restaurants and grocery outlets.
Technology underpins the platform's operations. The Frank algorithm, a machine learning system, optimises restaurant preparation times and rider routing. The company's technical work spans logistics technology, machine learning, and route optimisation. Its Editions programme provides delivery-only kitchen spaces, enabling restaurant partners to expand into new areas without investing in physical storefronts. Hop, meanwhile, is its rapid on-demand grocery delivery service.
The company's origins are rooted in direct operational experience: its founder began as the platform's very first rider, a hands-on start that shaped its approach to building logistics infrastructure.
