Connect is a global specialist in AI-enabled customer experience (CX) and digital transformation. Founded in 1992, the company partners with organisations to modernise customer journeys and optimise service operations across every touchpoint. Its technical expertise spans AI, automation, data-driven insights, and CX platform transition and optimisation.
The firm operates across four countries: South Africa, the United Kingdom, the United States, and India. Its work focuses on the customer experience and contact centre operations sectors, applying artificial intelligence to improve how businesses interact with and serve their customers.
Connect has demonstrated a commitment to advancing the practical application of AI in CX operations, including as a sponsor of ContactBabel's Inner Circle Guide to Agentic AI.





