SOCi, founded in 2012, develops AI-powered tools for multi-location brands seeking to automate and optimise local marketing at scale. Its platform, Genius AI, and its suite of Genius Agents are designed to handle tasks traditionally performed by local marketers - ranging from review management to local search optimisation - across hundreds or thousands of locations simultaneously.
The company reports that over 200,000 local agents have been deployed across more than 500 enterprise brands. Its technology has autonomously executed over one million hours of marketing work, and customers have seen improvements including a 50% boost in local search visibility and a 55% reduction in time spent responding to reviews. SOCi claims its platform has recaptured nearly $2.1 billion in brand value for its clients.
SOCi serves industries including retail, automotive, education, and tax services. The company was recognised by Fast Company as one of the World's Most Innovative Companies. Its technical focus spans artificial intelligence, marketing automation, and local marketing optimisation.
