SKELAR is a venture builder headquartered in Ukraine with a global reach. The firm creates product-led technology businesses from scratch, assembling teams to develop and scale companies across EdTech, marketplaces, fashion, and petcare verticals. Its portfolio includes AlphaNovel, Brighterly, and Dressly, each serving millions of users worldwide.
The company employs over 1,300 people and has grown rapidly, doubling its headcount in a single year. SKELAR operates with a culture that prioritizes speed over bureaucracy and action over process. Engineers, product leaders, and marketers are given ownership from their first day, generating hypotheses, running A/B tests, and shipping directly to users.
Internal infrastructure supports this approach through dedicated teams, cross-functional clubs focused on product, technology, and marketing, and active learning programs that include AI bootcamps and attendance at Google conferences. The company was recognized as Ukraine's top IT employer in its category, with 98% of employees reporting satisfaction with career growth and the same share saying they would recommend the company.
