Imprint is a financial technology company founded in 2020 that is modernizing the co-branded credit card market. It has developed a proprietary technology platform, Imprint Core, which enables iconic brands to launch flexible, digital-first rewards programs. The platform powers every aspect of these programs, including intelligent underwriting, transaction processing, and rewards and marketing systems.
The company operates in a market it values at $300 billion. Its technical infrastructure is built with a focus on security, holding SOC 2 Type 2 and PCI DSS certifications. Imprint's platform serves partners across various industry verticals, including retail, e-commerce, travel, and grocery.
Imprint has demonstrated significant growth, reporting a 200% year-over-year increase in its cardholder base. For its brand partners, the platform has driven measurable results, including a 20% increase in spend for migrating partners and a reported 8x higher lifetime value. The company has secured over $200 million in funding, reaching Series D stage.
