Action Service Distributie BV operates Action, Europe's fastest-growing non-food discounter retail chain. Founded in 1993, the company has expanded to more than 3,300 stores across 14 European countries, serving 21.6 million customers each week. Its workforce comprises over 84,000 colleagues representing 166 nationalities.
The retailer offers a general merchandise assortment of approximately 6,000 products spanning 14 categories, including daily necessities, home decoration, DIY tools, and personal care items. Around two-thirds of products are priced under €2, and the company introduces 150 new items to its shelves each week.
Action's stated mission is to make quality products accessible to everyone regardless of budget. The company provides career growth opportunities across its European operations and maintains a workforce drawn from 166 nationalities.
